The digital marketing landscape is constantly evolving, driven by advancements in technology and the need for more sophisticated analytics tools. In this ever-changing environment, Google Analytics has long been a trusted companion for marketers, providing valuable insights into website traffic, user behavior, and conversion rates. However, as the industry continues to evolve, so does Google’s suite of analytics tools.
One significant development that has recently grabbed the attention of marketers is the sunset of Google Universal Analytics. Visit us @ https://www.martechcube.com/ma....rketing-post-google-