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Salesforce Marketing-Cloud-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Understand How Data is Retrieved Within a Relational Data Model (For Example; Basic SQL) Understand How Cardinality Impacts Data Modeling
Topic 2	Understand How to Send an Email to a Contact, Lead, Campaign, and Report Via the Sales Service Cloud and Marketing Cloud
Topic 3	Understand the Prerequisites to Consider Prior to Starting a Marketing Cloud Connect Configuration Compare and Contrast Triggered and Scheduled Interactions
Topic 4	Given a Customer Scenario, Select the Appropriate Workflow that Meets the Business Requirement (for example; import, segmentation, email send)
Topic 5	Given a Scenario that Includes Customer Information About Subscriber Acquisition, Management, and Attrition, Utilize This Information to Select Solution Components
Topic 6	Given a Customer Scenario, Identify Which User Stories are Appropriate to Use for Accessing Marketing Cloud, Determine the Fators to Consider When Scaling the Solution
Topic 7	Articulate How Data Construct will Drive One-to-One Messaging and Content Explain the Purpose of IP Warming and Make a Recommendation Based on Customer Needs
Topic 8	Provided Sith a Set of Business Requirements, Determine What Additional Information is Needed to Design the Tecommended Solution
Topic 9	Given a Scenario, Determine the Appropriate Solution for Given Requirements Considering Technical Expertise of Personas
Topic 10	Provided With a List of Branding and Creative Strategies, Probe for Additional Information That is Needed to Recommend an Appropriate Solution
Topic 11	Understand Available Data Types, Retention, and Template Options When Building a Data Extension Implications of a System Being Database of Record
Topic 12	Understand How Sales Service Cloud Data in the Marketing Cloud Can be Segmented Compare and Contrast Standard Reports, Data Views, and Tracking Extracts
Topic 13	Summarize How to Use Data Designer to Incorporate Data Source into Contact Builder Explain the Role and Capabilities Within Contact Builder
Topic 14	Analyze Customer Data to Determine the Appropriate Data Model (for Example; List Model, Data Extensions)
Topic 15	Compare and Contrast the Ways to Individualize Content, Such as SSJS vs. AMPscript, Dynamic Content Wizard vs. AMPscript LookupRows Function
Topic 16	Explain the Various Ways to Individualize Email Content Explain Various Marketing Cloud Email Technologies

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Salesforce Certified Marketing Cloud Consultant Sample Questions (Q26-Q31):

NEW QUESTION # 26
During discovery a consultant confirmed:
*A master audience file containing contact information and data points will be used for segmentation and imported nightly.
*The customer would like to implement a mechanism that consistently prevents sending promotional emails to subscribers who work for their top three competitors.
What feature should a consultant include in the solution?

A. A global unsubscribe
B. An auto-suppression list
C. An auto-exclusion list
D. An exclusion list

Answer: D

NEW QUESTION # 27
Northern Trail Outfitters want to use the Out-of-the-Box (OOTB) Preference Center to allow the customers to manage their subscribers and have them updated Salesforce CRM using Marketing Cloud Connect.
Which two considerations should be made before implementing this solution? (Choose 2 answers)

A. The OOTB Preference Center does not support Person Account
B. The OOTB Connector cannot update Salesforce Sale Cloud Directly
C. Multi-Org Connector does not support the OOTB Preference Center
D. Contacts first added to all subscribers via Salesforce Entry Event in Journey Builder would not update.

Answer: A,B

NEW QUESTION # 28
Northern Trail Outfitters has purchased a new Marketing Cloud account with two dedicated IP addresses. One IP address will be used for commercial sends, while the other will be reserved for transactional messages.
Their customer base includes 1.5 million email addresses.
What should the consultant recommend?

A. Split marketing campaigns over a number of days while migrating over smaller triggered campaigns during the warming period.
B. Suppress sends to AOL email addresses during the first two weeks of IP warming, then resume sending to them during the third week.
C. Send to unengaged subscribers during the first two weeks of IP warming in order to give them the opportunity to interact.
D. Focus on warming the IP address for commercial sends, because it is not necessary to warm an IP address used only for transactional sends.

Answer: D

NEW QUESTION # 29
A customer executes a large number of sends via Marketing Cloud Connect and is concerned about API Limits.
What should the consultant suggest to minimize the impact of Marketing Cloud Connect on daily API limits?

A. Upgrade the Marketing Cloud Account to ConnectedApp Authentication.
B. Share Sales Cloud user licenses across Marketing Cloud users.
C. Use Data Stream to sync object data into a Data Extension in the Marketing Cloud.
D. Filter target audiences based on mapped profile attributes to reduce Bulk API calls.

Answer: A

NEW QUESTION # 30
Which two statements about a database of record are correct? (Choose two.)

A. It is any data structure in which multiple opt-in statuses can be stored for a subscriber.
B. It is a system in which a subscriber's status is maintained.
C. It is a centralized storage repository of data about objects or people.
D. It is any database containing subscriber data.

Answer: B,C

NEW QUESTION # 31
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