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Salesforce Certified Marketing Cloud Consultant Sample Questions (Q119-Q124):

NEW QUESTION # 119
Which two statements about a database of record are correct? Choose 2 answers

A. It is any database containing subscriber data.
B. It is a centralized storage repository of data about objects or people.
C. It is any data structure in which multiple opt-in statuses can be stored for a subscriber.
D. It is a system in which a subscriber's status is maintained.

Answer: B,D

NEW QUESTION # 120
Northern Trail Outfitters (NTO) has doubled in size over the last couple of years. Because of this growth they have decided to organize their company into Business Units to better manage operations.
Which statement is correct regarding the Business Unit functionality within Marketing Cloud?
Choose 2 answers

A. Business Units can mirror an organization's operational structure.
B. Business Units can have more than one parent Business Unit.
C. Subscribers can only appear in one Business Unit.
D. Business Units can share information with other Business Units.

Answer: A,D

NEW QUESTION # 121
A bank wants to send out a series of emails to new customers that open a checking or savings account. The emails will be used to educate and inform customers regarding their current account and other bank offerings
* Data for the campaign will be in two data extensions: Customer and New Accounts
* The Customer data extension is currently used for multiple campaigns and is updated at 1:00 a.m.
* The New Accounts data is encrypted and will be placed on the FTP at 10:00 p.m.
Which automated workflow meets the customer's requirements?

A. A triggered automation that executes File Transfer Activity, Import Activity, Query Activity, Wait Activity, and Send Email Activity.
B. A scheduled automation that starts at 12:00 a.m. and executes a File Transfer Activity, Import Activity, Query Activities, Wait Activity, and Send Email Activity.
C. A scheduled automation that starts at 2:00 a.m. that executes Data Extract Activity, Import Activity, Query Activity, Wait Activity, and Send Email Activity.
D. A scheduled automation that starts at 2:00 a.m. that executes File Transfer Activity, Import Activity, Query Activity, Wait Activity, and Send Email Activity.

Answer: D

NEW QUESTION # 122
Northern Trail Outfitters has purchased a new Marketing Cloud account with two dedicated IP addresses. One IP address will be used for commercial sends, while the other will be reserved for transactional messages.
Their customer base includes 1.5 million email addresses.
What should the consultant recommend?

A. Focus on warming the IP address for commercial sends, because it is not necessary to warm an IP address used only for transactional sends.
B. Split marketing campaigns over a number of days while migrating over smaller triggered campaigns during the warming period.
C. Suppress sends to AOL email addresses during the first two weeks of IP warming, then resume sending to them during the third week.
D. Send to unengaged subscribers during the first two weeks of IP warming in order to give them the opportunity to interact.

Answer: B

NEW QUESTION # 123
ABC Company wants to set up a welcome journey that leverages customer data across three data extensions:
Customers, Orders, and Products.
What is the best way to facilitate this within Contact Builder?

A. Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.
B. Create three distinct Attribute Groups that link each data extension directly to Contacts.
C. Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers.
D. Create three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders.

Answer: A

Explanation:
Explanation/Reference:

NEW QUESTION # 124
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