100% Pass 2023 410-101: Reliable Latest Facebook Certified media buying professional Test Report

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Latest 410-101 Test Report

Pass Guaranteed Quiz 2023 410-101: Facebook Certified media buying professional – The Best Latest Test Report

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The Facebook 410-101 Certification Exam is a professional certification that is designed to test the proficiency of individuals in media buying on Facebook. This certification exam is one of the most sought-after certifications in the digital marketing industry, and it is recognized globally.

Facebook Certified media buying professional Sample Questions (Q103-Q108):

NEW QUESTION # 103
You've run a campaign to promote a new book with multiple ads; however, one of the ads was not approved.
The book is targeted for teens ages 14-18. You sit down with your community manager and realize the ad had a title of "Books for 14-18 Teens." What do you tell your community manager?
Choose only ONE best answer.

A. You should change the image of the ad and re-launch it.
B. That the title is not acceptable according to Facebook Ad Terms as it implies that you know the users' age.
C. To appeal the ad and try to run it again.

Answer: B

Explanation:
Explanation
Personal Characteristics
Ads can't assert or imply - directly or indirectly - that you know a person's personal characteristics. This includes a person's name, race, ethnic origin, sexual orientation, physical or mental disability or medical condition, financial status, and more. You also can't call attention to perceived imperfections.
"Books for 14-18 Teens" are not acceptable because it implies you know the user's age.
Other things to keep in mind with language:
Vulgar language
Don't use obscene, profane, or insulting language. Ad text should never be rude, offensive, or bullying.
Deceptive claims
Your Facebook and Instagram ads cannot contain false, fraudulent, or misleading claims or content. Any claims that you do make have to be adequately substantiated.

NEW QUESTION # 104
You are researching the launch of a new product and want to cross-sell to your current customer base to see if there is an audience that could be a good fit for the new product.
You need to better understand the behaviors, demographics, and investigate several audiences for your client.
Which audiences do you analyze in Audience Insights?
Select all that apply.
Choose ALL answers that apply.

A. You should research all users on Facebook with certain characteristics that match your target market.
B. You should research people connected to your Fan Page.
C. You should upload a customer database and analyze their behaviors.
D. People who have viewed a view post on your Fan Page.

Answer: A,B

Explanation:
Explanation
Audience Insights allows you to analyze and learn more about potential new markets and your current followers.
You can learn about their geography, demographics, lifestyle, purchase behavior, and much more.
As of 2018, you can NO LONGER analyze customer databases on Audience Insights.
Here is a list of audiences you can analyze in Audience Insights:

Here is an example of how insights report the information:

NEW QUESTION # 105
What are the different placements you can select in a campaign?
Select all that apply.
Choose ALL answers that apply.

A. Instagram Feed
B. Facebook Video Feeds
C. Audience Network Rewarded Videos
D. Facebook Messenger Sponsored Messages

Answer: A,B,C,D

Explanation:
Explanation
Below are all of the placement platforms and options you currently have on Facebook:

You should learn all placement options as a lot of questions will ask you supporting placements for each platform.

NEW QUESTION # 106
Which are the two bidding options that will allow your customer to predict results of their campaigns?
Select two that apply.
Choose ALL answers that apply.

A. Auction optimized for video views
B. TRP buying
C. Auction optimized for reach
D. Auction optimized for brand awareness
E. Reach and frequency

Answer: B,E

Explanation:
Explanation
The only two bidding options that allow you to truly predict impression, reach and frequency is the following:
1. Reach and frequency
2. TRP buying
With all of the other options, you cannot predict results. Even when optimizing a reach campaign through the auction, you won't necessarily get the results expected since you are entering the Facebook auction.
Here is a summary graphic to understand which options to use based on the predictability outcome expected:

NEW QUESTION # 107
What are the different data sources you can add and remove from your Business Manager?
(Select all 5 that apply.)
Choose ALL answers that apply.

A. Properties
B. Ad Accounts
C. Pixels
D. Shared audiences
E. Users
F. Fan Pages
G. Offline event sets
H. Catalogs

Answer: A,C,D,G,H

Explanation:
Explanation
In the data sources section of Business Settings, you can add and remove data sources and edit permissions.
Data sources in Business Manager include:
* Catalogs
* Pixels
* Offline event sets
* Custom conversions
* Properties
* Event source groups
* Shared audiences

NEW QUESTION # 108
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