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Salesforce MKT-101 exam is designed to test a candidate's knowledge and skills in building and analyzing customer journeys using Marketing Cloud. MKT-101 exam is ideal for individuals who are looking to pursue a career in digital marketing or customer experience management. MKT-101 exam covers a wide range of topics such as creating and managing campaigns, data management, segmentation, personalization, and reporting.

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Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q120-Q125):

NEW QUESTION # 120
Northern Trail Outfitters wants to create a query to populate a data extension with email subscribers who belong to a specific publication list.
Which Data View could they use to achieve this?

A. _Subscribers
B. _PublicationSubscriber
C. _ListSubscribers
D. _EnterpriseAttribute

Answer: C

NEW QUESTION # 121
What occurs in an Enterprise 2.0 account when a subscriber clicks the default "One-Click Unsubscribe" link in an email? (Choose 2)

A. The subscriber is deleted completely from the sending account
B. The subscriber is added to the enterprise global unsubscribe list
C. The subscriber is removed from the List used for the Send
D. The subscriber is unsubscribed from the publication list applied to the send

Answer: C,D

NEW QUESTION # 122
A marketer is using an import activity on a nightly basis to import subscriber data into a data extension. What is a true statement about the import activity? (Choose 3)

A. The file for an import activity can be on a desktop computer
B. An import activity can be used in an automation created in Automation Studio
C. The file for an import activity must be placed in a folder on a FTP site
D. The import activity is under Subscribers in the Email Application
E. An import activity can be executed manually

Answer: A,B,C

NEW QUESTION # 123
Northern Trail Outfitters has created a dynamic content block that displays content based on a subscriber's gear preference. There are three possible combinations in addition to receiving the default content.
How should they test that the content is displaying as intended?

A. Cycle through each subscriber's gear preference on the Preview and Test tab and send individual test emails.
B. Create a test list with all possible content variations and send test emails to that list.
C. Create an automation with a send activity that deploys test emails to a test data extension.
D. Create a test data extension with all possible content variations and send a test email to that data extension.

Answer: D

NEW QUESTION # 124
What is triggered automation?

A. An automation that is initiated when a designated value in a data extension is changed
B. An automation that triggers an email to be sent based on a user Initiated Email definition
C. An automation that is initiated when a file is dropped into a designated Enhanced FTP Folder
D. An automation that is triggered based on a schedule that has been defined

Answer: C

NEW QUESTION # 125
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