GenuineMark, as described, seems to be a QR code-based anti-counterfeiting tool offered by a company called Genefied. The purpose of such a tool would be to help businesses protect their brand reputation, prevent revenue losses due to counterfeit products, and ensure the safety of their customers by offering a reliable way to authenticate the authenticity of their products.

QR codes have been used in various industries as a means of providing quick access to information and verifying product authenticity. By incorporating QR codes into their products or packaging, companies can allow consumers to scan the codes using their smartphones or other devices to access a unique identifier or URL linked to a database. This database can contain product details, manufacturing information, and other data, making it easier for consumers to verify if the product is genuine or not.

To implement such a system effectively, companies like Genefied would need to provide robust software and database solutions that can securely store and manage product information. They would also need to offer user-friendly mobile applications or web interfaces for consumers to scan the QR codes and receive immediate authentication results.