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Salesforce Marketing Cloud Connect Essentials Sample Questions (Q115-Q120):

NEW QUESTION # 115
Which statement is correct regarding tracking aliases? Choose 2 answers

A. Tracking aliases are associated with a URL in HTML as: tag="alias text".
B. Tracking aliases are found in Tracking and some standard reports.
C. Tracking aliases are primarily relevant when used with email conversion tracking.
D. Tracking aliases can differentiate click activity in an email to the same URL.

Answer: C,D

NEW QUESTION # 116
A customer has a robust Sales Cloud org with several custom objects. Historically, they have created complex reports, referencing many custom objects, to target subscribers and exported them to another email system for deployment. With the implementation of Marketing Cloud Connect, the customer wants to simplify the sending process using Marketing Cloud with as little additional setup as possible.
What should a consultant recommend to meet this criteria?

A. Sync all custom objects to Marketing Cloud and recreate the reports for sending.
B. Continue to build reports in Sales Cloud and select the reports in Marketing Cloud.
C. Create a Journey and use Salesforce Data and the Reports object as the Entry Source.
D. Continue to build reports in Sales Cloud and import it to Marketing Cloud for sending.

Answer: D

NEW QUESTION # 117
A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in Sales Cloud. Other data, such as course catalog,
student demographics, and alumni information, is stored in external systems.
Which two actions should be consultant recommend? Choose 2 answers

A. Create list attribute to store student data from Sales Cloud.
B. Use Synchronized Data Sources to obtain data from Sales Cloud.
C. Create an Import Activity to import alumni data into Salesforce Report.
D. Use Data Designer to link student and alumni data to the contact record.

Answer: B,D

NEW QUESTION # 118
A customer manually imports records for sending. Each record contains a warehouse ID that is shared between Marketing Cloud and a third-party system. The customer does not have developer resources, but wants to include the warehouse ID in their tracking parameters so that the third-party system can identify the subscriber.
What should a consultant recommend?

A. Use AMPscript variables created from each field in the data extension.
B. Use Dynamic Content rules to select a content area for each subscriber.
C. Use Guide Template Language created for each field in the data extension.
D. Use personalization strings created by selecting the data extension.

Answer: B

NEW QUESTION # 119
A customer needs to compare the engagement across three creative versions of an email, and then send a follow-up email for those contacts who did NOT engage with any of the test versions.
Which sequence of activities in Journey Builder should accomplish this?

A. Decision Split Send email Engagement Split Send email
B. Random Split Send email Join Decision Split Wait By Duration Send email
C. Engagement Split Send email Wait By Duration Random Split Send email
D. Random Split Send email Wait By Duration Engagement Split Join Send email

Answer: D

NEW QUESTION # 120
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