Nullifying negative brand reviews for a global IT service provider

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The first step in the journey was a detailed study of the conversations across the brand. Eridium built insights on them, leading to the creation of a response strategy to reclaim the positive discussions and neutralize the negativities. The agency analyzed the comments on Glassdoor, socia

A leading IT services provider, had a strong technological portfolio to reimagine business potential. However, the brand was missing an employee-friendly digital presence on Glassdoor, a key component of its business development journey. The client mandated Eridium, a digital marketing agency, to reimagine the brand story, create content, and enhance the digital reputation for the brand solutions.

 

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