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Adobe Analytics Business Practitioner Expert Sample Questions (Q50-Q55):

NEW QUESTION # 50
In Analysis Workspace a Flow Visualization can be created.
What is the benefit of using the correct configuration of Flow Visualization?

  • A. It allows analyzation of the visitor's path for the same visit only
  • B. It is based on instances of a dimension. However, this configuration does not offer the option to exclude repeated instances, for example, Page reloaded.
  • C. It enables the expansion of a column to show all nodes. By default, only the top five nodes are displayed.

Answer: C

Explanation:
Explanation
A Flow Visualization is a tool that shows the path that users take through a website or app. It can help identify common or uncommon behaviors, drop-offs, loops, or exits. One benefit of using the correct configuration of Flow Visualization is that it enables the expansion of a column to show all nodes. By default, only the top five nodes are displayed in each column, but you can click on the expand icon to see more nodes.
References:
https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/visualizations/flow.html?lang=en
https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/visualizations/flow.html?lang=en


NEW QUESTION # 51
The analytics team has created an Analysis Workspace project featuring a Freeform Table and a Flow Visualization in one Panel.
Why is the scheduled report just showing the Panel Name?

  • A. The Freeform Table and Flow Visualization in the Panel were minimized.
  • B. The Freeform Table and Flow Visualization were expanded.
  • C. The Project was never curated.

Answer: A

Explanation:
Explanation
When scheduling a report from an Analysis Workspace project, only the expanded visualizations in each panel will be included in the report. If the Freeform Table and Flow Visualization in the Panel were minimized, they will not show up in the scheduled report, only the Panel Name will.
References:
https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/share/schedule-project.html?lang
https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/share/schedule-project.html?lang


NEW QUESTION # 52
Consider the following eVar settings:
eVar #: 3
Name: Model Name
Allocation: Most Recent (Last)
Expire After: Visit
Type: Text String
Status: Enabled
An automotive company uses eVar3 to capture "Model Name" on certain model-specific pages of their website. The VP of Marketing expresses a concern about data quality after seeing a report of eVar3 paired with the Visits metric. The report shows a significant number of visits with a Model Name of "Unspecified".
What is causing this issue?

  • A. There are too many unique values in eVar3.
  • B. The visits began on a page where eVar3 was not set.
  • C. eVar3 is never set due to a tagging error in the page code.

Answer: B

Explanation:
Explanation
The reason why the report shows a significant number of visits with a Model Name of "Unspecified" is that the visits began on a page where eVar3 was not set. Since eVar3 is set to expire after visit and has an allocation of most recent (last), it means that it will capture and persist the last value that was set for that variable in a visit. If eVar3 was not set on any page during a visit, it will show up as "Unspecified" in the report. eVar3 being never set due to a tagging error in the page code or having too many unique values are not likely causes of this issue.
References:
https://experienceleague.adobe.com/docs/analytics/components/variables/conversion-variables/conversion-var-ov
https://experienceleague.adobe.com/docs/analytics/components/variables/conversion-variables/conversion-var-ov


NEW QUESTION # 53
Which option would an analyst choose to show the percentage change between the two numbers in a visualization?

  • A. Use the Summary Change visualization, click the Visualization settings, and select Show Percent ,#l Change
  • B. Use the Summary Number visualization, click the Visualization settings, and select Percentages
  • C. Use the Summary Change visualization from a Freeform Table, click the Visualization settings, and O select Show Raw Difference

Answer: A

Explanation:
Explanation
The Summary Change visualization shows the difference between two numbers in a report, such as current period vs previous period. To show the percentage changebetween the two numbers, you need to click the Visualization settings and select Show Percent Change.
References:
https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/visualizations/summary-change.h


NEW QUESTION # 54
An analyst is co-creating a report with their client counterpart in preparation for a running marketing performance dashboard. Marketing is still getting onboarded with the analytics tool and hope to begin leveraging data to enable data-driven decisions.
How would the analyst look to share out the dashboard broadly across the team?

  • A. Share a PDF at the time the report is completed to the client counterpart and the greater marketing team
  • B. Share Can Edit rights with the client counterpart and Can Duplicate rights with the entire marketing team
  • C. Share Can Edit rights with the client counterpart and Can View rights with the entire marketing team

Answer: C

Explanation:
Explanation
The best way to share out the dashboard broadly across the team is to share Can Edit rights with the client counterpart and Can View rights with the entire marketing team. This will allow the client counterpart to co-create and modify the dashboard with the analyst, while the rest of the marketing team can view and interact with the dashboard without making any changes. Sharing a PDF at the time the report is completed would not allow for any interactivity or updates, and sharing Can Duplicate rights with the entire marketing team would create unnecessary copies of the dashboard.
References:
https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/share/share-project.html?lang=en
https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/share/share-project.html?lang=en


NEW QUESTION # 55
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