The need for increasing safety and security of vehicles, for the sake of both drivers and pedestrians, is increasing day by day all over the globe, including the U.S.In addition to this, about 4.4 million people are injured enough to need medical intervention. The country suffers from 50% more road crash deaths among all high-income countries, which further increases the cost of dealing with these situations. Because of these factors, the auto manufacturers are increasingly involved in coming up with advanced solutions that can increase the safety of vehicles.

One such solution is the integration of advanced driver assistance systems (ADAS) in cars. ADAS is utilized for describing the different safety features that are being integrated in vehicles to enhance driving experience by decreasing the severity and number of vehicle crashes. The system can warn the driver and further intervene for helping the driver to remain in control of the vehicle in case the possibility of an accident arises. In addition to this, if the accident cannot be avoided, ADAS can ensure that its severity is decreased.

Attributed to such advantages, the U.S. ADAS market is expected to grow at a substantial rate in the near future. ADAS can be integrated in medium heavy commercial vehicles, passenger cars, and light commercial vehicles. The system consists of a number of sensors, including laser sensor, ultrasonic senor, radar sensor, light detection and ranging sensor, and infrared sensor. Out of all these, the demand for radar sensors is predicted to be the highest in the coming years, which can be ascribed to the increasing applications in autonomous and connected vehicles and reducing cost of these sensors.

ADAS includes a number of systems for making sure that the safety of vehicles is improved, such as adaptive front-lighting system, tire-pressure monitoring system, lane departure warning systems (LDWS), drowsiness monitoring system, adaptive cruise control system, parking assist system, and blind spot detection system. Out of all these, the demand for LDWS systems is projected to increase considerably in the years to come. The system is designed for alerting the driver when vehicle is leaving a detected lane and if the turn signal is not activated. This ensures that passengers and driver remain safe from crashes, such as striking a car in the adjacent lane.

Get More Insights: U.S. Advanced Driver-Assistance Systems (ADAS) Market Revenue Estimation and Growth Forecast Report

In addition to this, introduction of innovative products by key companies in the domain and strict government regulations in the country are further expected to drive the demand for LDWS. Other than this, the U.S. ADAS market is predicted to grow in the coming years because of the emergence of multifunctional sensors in the market. The companies in the domain are further entering into partnerships and joint ventures for developing advanced systems.

Hence, the demand for safety of roads is leading to the growing adoption of ADAS in the U.S.