Today, website and mobile app development are much more competitive than it ever has been. Regardless of how cool your mobile app logo or website is, if you do not validate your business idea before launching a startup/company, you are unlikely to succeed. Those seeking reliable solutions are in need of more options than ever before.

Statistically speaking, 42% of startups fail because there are no market needs for their products, apps, or services.

Getting caught up in your ideas is easy. However, most entrepreneurs who fail to validate their ideas have their startup dreams crumbling. You need to be more precise than ever in trying to invest in optimal strategies. An optimal strategy comes from the validation of an idea before investing in its implementation. This is crucial before hiring any app development company.

What is Idea Validation?

Simply put, validation is the testing of ideas in an effort to determine whether they are viable. Using this approach, businesses can avoid wasting time and money on ideas that might not be profitable. But having your ideas validated saves you a lot of suffering post you launch your app.

This is one of the reasons why idea validation is a crucial step in the process of creating a mobile app. This is to ensure that you have enough certainty that your mobile app investment is successful.

Pokémon Go is a perfect example of a highly validated idea before the launch. With over 150 million people playing Pokémon Go simultaneously at the height of its popularity and more than one billion downloads during that peak. Other top apps which have seen the same results after conducting the idea validation process include Uber, Candy Crush, and Angry Birds to name a few.