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NEW QUESTION 53
Northern Trail Outfitters wants to control what content is available to certain users and business units. They also want to control what is allowed to be edited and ensure those edited are reviewed prior to being changed.
What should be implemented to achieve these goals?
- A. Build out an internal business governance and process to support this.
- B. Set up Approval Workflow and Share setting inside Marketing Cloud.
- C. Edit the Content Permissions and Restrictions by Role setting for each user.
- D. Integrate an outside CMS with all these permissions built in.
Answer: C
NEW QUESTION 54
A consulting has a data extension that contains all current product information. The customer wants to refresh data each morning by importing a CSV containing today's product catalog. The product catalog is never the same; products can be added and removed.
Which import type should be used?
- A. Add/Update
- B. Update Only
- C. Add Only
- D. Overwrite
Answer: A
NEW QUESTION 55
A customer wants to create a loyalty program by Identifying all subscribers who clicked on a link within any email sent within the last six months.
What should be recommended?
- A. Create and execute a Subscriber Engagement report.
- B. Create and execute a Tracking Extract.
- C. Create and execute a Data Filter on the_Click data view.
- D. Create and execute a SQL Query against the _Click data view.
Answer: D
NEW QUESTION 56
To fuel their expansion, Northern Trail Outfitters (NTO) recently acquired Eagle Outfitters (EO). There is currently a 30 percent overlap between the guests of each brand and they will be pursuing cross-marketing opportunities. It was recommended that their Marketing Cloud account now include a separate business unit for EO and the company secure a new sender authentication package for EO using the private domain e-EO.com.
Select the statement that correctly describes the implication of this recommendation.
Choose 2 answers
- A. The email headers for EO will still reflect the private domain for NTO since that is the parent company.
- B. The private domain, e-EO.com, will be used for all link wrapping, image URLs, and landing page URLs.
- C. The EO business unit can also have the NTO authentication package applied simultaneously for cross-marketing emails.
- D. The IP address included in the sender authentication package will have the same reputation as the ones being used for NTO.
- E. The e-EO.com domain will act as the from address for the emails and authenticate using SPF, SenderlD, and DKIM authentication.
Answer: B,E
NEW QUESTION 57
A customer wants to create a journey with the goal of making users activate their accounts within 72 h of registration. New account registrations are stored in a data extension via an API call with a Boolean field indicating whether the subscriber has activated their account. The journey should send activation reminder emails 24 and 48 h after creating an account. The user exits the journey if they activate their account.
Which activities should be included in the customer's journey?
- A. 24 hour Wait Decision Split Send Email 24 hour Wait Decision Split Send Email
- B. 24 hour Wait Decision Split Send Email 48 hour Wait Decision Split Send Email
- C. Decision Split 24 hour Wait Send Email Decision Split 48 hour Wait Send Email
- D. Decision Split 24 hour Wait Send Email Decision Split 24 hour Wait Send Email
Answer: A
NEW QUESTION 58
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