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NEW QUESTION 54
A well-established community of over 50,000 reports a universally high satisfaction rate from members via surveys and polls. However, a contingent of 2,000 members plan to form their own community organization due to ideological disagreements within the incumbent community. The new community has a similar mission but different branding. The members of the new community want to continue to participate in the existing community but put more effort into the new organization.
How should the incumbent community manager proceed?

  • A. Link to the new community and encourage people to join it
  • B. Continue to focus on the original community
  • C. Create a post that discourages members from joining the new community
  • D. Remove the members who are joining the new community

Answer: B,C

NEW QUESTION 55
A men's grooming brand is hosting an exclusive event with a group of Instagram influencers, brand superfans and press contacts to try its new range of products. The community manager will be present at the event to capture photo and video content. The goal is to build excitement and engagement with non-attendees on Instagram around the new product range.
What should the community manager do?

  • A. Repost influencer content Share every story tagged with the event hashtag Share behind the scenes videos in real time
  • B. Post teaser content Use Instagram Live at the event Encourage viewers to share their red carpet looks
  • C. Focus on video content Share the brand's Instagram story with close friends Use local hashtags to increase reach
  • D. Curate captured content Tag key attendees Plan a full narrative for Instagram Stories prior to sharing

Answer: D

NEW QUESTION 56
Members in a group for software users are submitting posts that recommend competitor products. This goes against a group rule that prohibits mentioning competitors in posts or comments. Post approval for the community is turned on.
Which two actions should the community manager take? (Choose 2)

  • A. Ask the members who go against group rules to explain themselves in the comments
  • B. Use the decline with feedback tool to remind people of the group rules they have violated
  • C. Create and schedule content to reinforce the guiding principles of the community
  • D. Create a poll in the community to ask whether new guiding principles should be introduced

Answer: B,C

NEW QUESTION 57
A toddler milk formula company with a large community asks the community manager to help due to low community engagement.
Parents join the community for support and to create connections with other parents. However, most members are disengaged.
What should the community manager do to increase meaningful connections among members in the closed group?

  • A. Ask members to share their favorite post from the group on their profiles.
  • B. Create a poll for feedback on the milk formula.
  • C. Develop content that encourages sharing photos and stories.
  • D. Create a post announcing the release of the latest formula milk

Answer: C

NEW QUESTION 58
An Instagram influencer from Switzerland uses a unique region-specific content approach. A community manager is helping the influencer expand into a neighboring country, Austria. The primary goal is to be the number one information source in the region.
Which two actions should the community manager take to support the goal? (Choose 2)

  • A. Adapt the local dialect and reuse highly successful content
  • B. Run targeted ads to lookalike audiences in Austria
  • C. Ask community members to send profiles in Austria to follow
  • D. Measure the audience of Austrian followers on existing platforms

Answer: B,D

NEW QUESTION 59
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