Why use Google Trends?
Google Trends is an invaluable tool thanks to which we can track search trends for a given keyword. Let's find out, for example, whether there is a seasonality for this phrase and when to start a seasonal marketing campaign. This tool will also facilitate real-time marketing and rapid response to the interests of Internet users.
Google Trends allows you to study the popularity of keywords . Google trends can be used both in SEO, Google Ads campaigns , social networks , and in content marketing.
If you have your own website, you need to buy forum link building and then the position of your site will be better.
With the help of the tool, we will check which phrases are still gaining popularity, and which keywords have a good chance of getting on the Internet. Such knowledge will definitely make it easier for us to make business decisions and can save us from many mistakes.
The Google Trends tool is divided into several sections. It's worth knowing what we can find in each of them.
Keyword search trends.
This tool will allow us to check the seasonality of this password. Using Google Trends, we can also compare the frequency of the searched phrases with other keywords, see how the popularity of this phrase has changed over a longer period of time or in certain regions.
Google News Initiative.
At the very bottom of the tool there is a Google News Initiative section where you will find, among other things, courses on Google tools, including Google Trends training, consisting of 6 lessons:
Data visualization and recommendations.
Improve your search results.
Find out what's trending in Google Search, Google News and YouTube.
Reading data.
Advanced Google Trends.
How does Google Trends work?
Google Trends, unlike the Keyword Planner, is not used to display the popularity of this phrase in the current period, but represents search trends regarding the interest of Internet users in this topic in time and geographical terms.
When we want to read the results of the Google Trends chart, we have to remember a few important things. The most important thing is that the graph does NOT display the number of search queries for this keyword. This tool represents trends of interest in a given topic - its popularity in terms of time and geography, and the data presented on the chart on a scale from 0 to 100 are normalized.
Normalization consists in finding the day on which Internet users at a given time and region most often searched for this term, and this result is marked as 100. Subsequent days are assigned numbers from 0 to 100 in proportion to the highest result.