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NEW QUESTION 38
Northern Trail Outfitters is sending to an audience of over one million subscribers. They will use 10 different personalized fields in the email which reside in multiple data extensions. The goal is a timely email send from start to finish as it contains a limited quantity, first come-first served, special offer.
How should they accomplish this task?

A. Enable Send Throttling on high to ensure the speed Is increased to process the email as fast as possible.
B. Use the Lookup AMPscript function in the email to pull the fields from the data extensions for each subscriber.
C. Create and send to a sendable data extension containing those needed fields using a query activity.
D. Create and populate profile attributes for each of the 10 data extension fields and schedule a send with high priority.

Answer: B

NEW QUESTION 39
A retail customer expanded their portfolio to include additional product lines in addition to their already popular offerings. They want to give subscribers the ability to unsubscribe via email from the specific subsections while still remaining on the main commercial communications audience. This option will be included in the footer attached to the unsubscribe URL and as an option on their subscription center.
Which model would meet the requirements?

A. Publication List with Lists
B. Publication List with Data Extensions
C. Exclusion List with Lists
D. Exclusion List with Data Extensions

Answer: B

NEW QUESTION 40
Northern Trail Outfitters (NTO) has been storing web behavior to a data extension for several years. They have indicated with several hundred millions of rows there has been an impact on performance. NTO indicates they only need to store data from the previous twelve months which will not exceed eighty million rows.
Which two methods would allow them to utilize a Retention Policy? (Choose 2 answers)

A. Replace the current data extension with a new data extension configured with a Retention Period.
B. Delete data from the data extension prior to twelve months ago, then configure a Retention Period via Contact Builder.
C. Reconfigure the current data extension as-is with a Retention Period via Contact Builder.
D. Clear data from the current data extension completely, then reconfigure a Retention Period via Email Studio.

Answer: B,C

NEW QUESTION 41
A customer wants to grow the number of subscribers in the account.
Which two methods should the customer employ to acquire new subscribers? (Choose two.)

A. Create an SMS campaign allowing customers to sign up for email.
B. Add a "Sign Me Up" form to the homepage.
C. Use a list of email addresses purchased from online vendors.
D. Preselect email opt-in check boxes at online checkout.

Answer: A,B

NEW QUESTION 42
A consultant configured a triggered send definition in Sales Cloud for a customer using Marketing Cloud Connect, The trigger is on a Custom Object called 'Shipments' and is enabled for Triggered Sends in Setup.
Which two configuration requirements should be considered when troubleshooting? (Choose 2 answers)