A coupon can boost foot traffic and pickup/delivery orders for your store, resulting in increased sales and revenue. Coupons and free one-time-use offers, such as new mover offers, can help your business build customer loyalty, raise brand awareness, and provide a quick infusion of cash. It gives you complete control over the special offer as well as the timing of the deal.

Today's coupons and freebies are not the same as the ones our parents used to clip from the Sunday newspaper. Coupons now use technology to make it easier for consumers to access them. They also allow you to target customers based on a variety of demographic information.

1. Make use of multiple coupon platforms.

One of the benefits of coupons in the digital world is the ability to offer discounts or free one-time-use offers across multiple platforms to appeal to a wide range of customers. Companies continue to distribute coupons in newspaper circulars, but this is only the beginning. Online printable coupons, manufacturer coupons, in-store apps, coupon codes for online purchases, rebates, new mover offers, and more are available. Before going shopping, approximately 40% of shoppers look for digital coupons from website like Askmeoffers, while 51% look for paper coupons.

2. Use limited-time offers to pique people's interest.

Customers will feel a sense of urgency if you include limited-time offers with your coupons. And, according to a Psychology Today article, customers don't want to miss out on a valuable opportunity to make a purchase at a reasonable price. Limited-time offers can also generate a social media buzz, increasing brand awareness and reaching a large audience.

3. Create visually appealing coupons.

Offering packaging that is unique and visually appealing is one way your company can stand out from the crowd. For example, new printing technology can provide special effects on a paper advertisement. Making your ad stand out has an additional cost, but it can help boost sales and get people to notice it.

4. Make use of technology.

Technology can help your business take coupons to the next level by making them easier to access and redeem. To increase return on investment, electronic ads can include a recorded message or a video pop-up.

5. Include coupons in your customer rewards programme.

Rewards programmes can increase customer loyalty by providing incentives for customers to return to your establishment. As an incentive, many reward programmes provide coupon codes. According to one study, 84% of consumers say they will stick with a brand that offers a loyalty programme. Coupons can also help you grow your online following because many people follow brands on social media in order to get coupons.

As your company struggles to adapt to the changing times, consider incorporating coupons into your marketing strategy to help build brand awareness and sales.