What Belongs in Every Book Press Release

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Book Publicity | Book PR Marketing Services | Smith Publicity

To write a press release or not? Be sure to complete the press release if you're a self-published author weighing your book publicity plans. It's the centerpiece of every promotional campaign, and many uses go far beyond the media (although they are essential, and you or your publicist should pitch them). Crafting the perfect press release is an art form, and it's never the same for two books. Each needs a unique angle that's newsworthy and of interest. Veteran publicists know from experience how much the proper wording matters. When you say something unique, people respond.

As you begin writing your press release, trying several different drafts and angles is good; consider your reader's time. Most editors and producers who receive them have limited time. Therefore, writing clear and impactful headlines is crucial, along with adding bullet points and other techniques to make reading it quick. The more you can grab people's attention without them delving deeply into the content, the better you'll do. On the other hand, ensure to include enough meaty information to hold the attention of people who read the fine print. Winning them over is vital.

Although they are factual, news releases are, to some extent, persuasive writing. In any compelling writing, understanding your audience and speaking to their interests and needs means everything. You'll find success when you connect to people's interests and explain why your book is of value and better than its competitors. None of it is stated directly, but anyone who reads the news release should come away with that impression. Other authors and publishers will make strong cases for their books to be considered, and you need to beat the competition. The marketplace today is increasingly crowded.

Visual elements, specifically your book's cover, belong in your press release. Other well-chosen images may also improve their reception with readers. For nonfiction books, infographics are popular, and for novels and other fiction books, properly licensed photographs can help build interest. Anything people can connect to and become excited about is of value in speaking about their interest in your book. You can include the press release on the media page of your author's website to make it available to all who search your name or your book's title. Over time, you'll see the significant value it will bring.

 

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