When you are looking for a Search Engine Optimization Company to help you increase your website visibility, it is important to understand the risks associated with those who use automated software. Automated software can be a great asset when it comes to SEO, but it can also be a huge detriment if not used correctly. In this blog post, we will explore the potential risks of working with a Search Engine Optimization Company that uses automated software.

Your site could be penalized by Google

Working with a Search Engine Optimization Company that uses automated software can be risky. Google, the most popular search engine, has an algorithm that actively looks for sites that have used automated software to try and manipulate search rankings. If it finds your site using automated software, it can decide to penalize your site by demoting it in search results. This means that when people are searching for your website, they are unlikely to find it. It could also lead to more severe penalties from Google, like completely banning your website from their search results. This is why it's important to make sure that any Search Engine Optimization Company you work with is using manual methods to optimize your website's ranking.

You could end up with a lot of low-quality links

If you're not careful, a Search Engine Optimization Company could end up giving you a lot of low-quality links. Low-quality links can come from automated software, which can lead to spammy links that may be coming from websites with little to no authority. These types of links won't be helpful to your website and could even hurt your rankings in Google search results. Quality is key when it comes to link building, so be sure to ask any Search Engine Optimization Company you hire if they use automated software or other tactics that could be seen as spammy by Google.

Your site could be banned from Google

Working with a Search Engine Optimization Company that uses automated software can have serious consequences, including your site being banned from Google. When an SEO company relies on automated software to create backlinks and other elements of optimization, it often ignores the quality of the links and content being produced. This can lead to poor-quality links and content that Google identifies as spam.

If Google finds out that a Search Engine Optimization Company has used automated software for your website’s optimization, it can lead to the whole site being removed from the search engine. This means that no one will be able to find your website using Google’s search engine. It also means that all the time and money you invested in your website’s optimization will be wasted and your website will be completely useless.

To avoid this, it is important to make sure you are working with an SEO company that is using legitimate tactics and not relying solely on automated software. If you want to ensure your website is fully optimized, it is best to work with a reputable company that understands the importance of quality content and link building. This will ensure that your website is properly optimized and will help you avoid any potential bans or penalties from Google.

You could waste a lot of money

When you hire a Search Engine Optimization Company that uses automated software to optimize your website, you are risking wasting a lot of money. Automated software does not provide the same level of precision and effectiveness as manually optimized SEO. The company may promise you results quickly, but the results won’t be long lasting and you could end up spending more money than you originally intended. Automated software may also require more frequent updates, which can result in additional costs. You could also run into situations where the Search Engine Optimization Company charges you for services that aren’t necessary or are ineffective, further leading to wasted funds.