Learn in details about performance marketing .
Performance marketing is a type of digital marketing in which advertisers only pay publishers or networks when a specific action, such as a sale, lead, or click, is taken. This type of marketing works on a cost-per-action (CPA) basis, which means that the advertiser only pays when the user completes the desired action. This differs from traditional advertising models, such as cost-per-impression (CPM) or cost-per-click (CPC), in which the advertiser pays for the display of an ad regardless of whether the desired action is taken. Visit https://digitalrajkumar.com/performance-marketing/