MarTech Interview with Matt Tipperreiter, Sr. Product Strategy Director at Experian

Matt Tipperreiter shares how Experian’s Offline Graph powers identity resolution, insights, and privacy-first marketing at scale.

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Generative Engine Optimization (GEO) — Its Transformative Impact on Brands

Generative Engine Optimization shifts control from clicks to narrative. GEO isn’t a trend but the new frontline of digital relevance.

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The Ethics of Martech: Balancing Personalization and Privacy

The digital-first environment necessitates Martech as a fundamental tool that businesses need to create personalized customer experiences. The evolution of advanced data collection raises both privacy protection challenges and business ethics concerns for marketers.

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MarTech Interview with Charles Guimont, CEO & Co-Founder of O2 Commerce

In this insightful interview Charles, the founder of O2 Commerce, shares his insight about the evolution of e-commerce, the rise of hyper-personalization, and the future of customer experience.

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Is your marketing effectiveness program built to last? 5 questions you need to ask

Learn on how to make your marketing programs a sucess from this article backed with the five essential questions.

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