Previously Google only used quantifiable factors to determine a website's visibility. For instance, an article with more keywords and links would secure a higher rank on #serp. Though this changed when the search engine realized most of these types of content were losing their relevance as they were being stuffed with keywords.

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What is a More Important Factor in SEO: Quality or Quantity?

This was when the surge for quality search engine optimization services began. Moreover, Google developed algorithms that would check various attributes before ranking them. Hence, business owners need to have balanced content for which they hire quality SEO services.
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