The emergence of the educated, tech-savvy digital consumer has increased the pressure on businesses and brands to deliver improved customer experiences and higher levels of customer satisfaction. According to Microsoft, research90% of Americans regard customer service as a decisive factor when selecting whether or not to do business with a firm. According to Salesforce Research, 89% of customers are more inclined to make a repeat purchase following a satisfying customer care encounter.

Therefore, it is up to businesses and organizations to prioritize concerns like customer service and technical assistance, which includes handling client complaints.

Every business has to deal with some kind of complaint. Having a complaint management procedure in place is crucial for any firm, regardless of its nature. In this post, we have discussed a few advantages of using software to manage complaints.

Why do we need software? Won’t Spreadsheets Work?

Emails, phone calls, social media, and website pages all offer a way to lodge a complaint. But then what? How can customers stay informed? How will you know that the complaint has been resolved? How do you keep future complaints at bay?

Although spreadsheets are frequently used to collect data, difficulties can occur when you need to get in touch with the customer or have several team members handling complaints.

• Are emails sent and received by the customer included in the record, or do you regularly have to search email folders?
• How do you know when a complaint is being handled by someone else?
• Are there multiple employees on your team who must work on complaints at once?
• Is all the required information is accurately and promptly logged?
• Do you have the ability to report on prospective patterns and conduct in-depth analysis?

if you and your team are struggling to keep track of who is doing what, it may be time to look into the best complaint management software in India.

Many businesses have found that the easiest approach to follow complaints all the way from submission to resolution is to use a software program. Due to the delicate nature of complaints, using a software solution enables you to set up your procedure and then focus on making sure your customers are content with the resolution provided to them.

You can monitor and handle regulations, employee training, and customer service complaints with ServeWell CRM complaint management software in India. In the cloud database of our software, you can store and manage your customers' complaints. For a Free Demo, call us at Call +919423964353!

Resource: https://servewellcrm.wordpress.com/2023/02/09/why-using-software-to-manage-customer-complaints-is-critical/