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Exam Marketing-Cloud-Consultant Questions

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Salesforce Certified Marketing Cloud Consultant Sample Questions (Q113-Q118):

NEW QUESTION # 113
A school corporation uses one contact per parent/child combination, updating the email address based on who they are sending to. However, they would tike to pull data on which email addresses receive which emails.
What functionality could be used to accomplish this?

A. Recent Email Send Report
B. Data Views
C. Tracking Extract
D. Send Log

Answer: D

NEW QUESTION # 114
Northern Trail Outfitters has acquired a new company and is importing customer data to Marketing Cloud.
They want to ensure commercial emails are not sent to email addresses who have previously opted-out.
Which feature should they use?

A. Suppression List
B. Exclusion List
C. Exclusion Script
D. Auto-suppression List

Answer: A

NEW QUESTION # 115
A customer wants to limit the number of emails a subscriber receives to a maximum of one email every 14 days. After the 14-day period, the subscriber is eligible to receive the next message.
What should a consultant recommend to meet this criteria?

A. Create an exclusion data extension populated with the identified subscribers.
B. Create a suppression list populated with the identified subscribers.
C. Query contacts from the Einstein Engagement Frequency data extension when creating the send.
D. Import the identified subscribers into a list when creating the send.

Answer: C

NEW QUESTION # 116
A consultant wants to trigger an email whenever the Status field on the Lead Object changes to Hot. Tracking data will need to be kept in the Sales Cloud.
Which three steps should the consultant use in the solution? (Choose three.)

A. Create the Triggered Send Definition in the Sales Cloud.
B. Create the Triggered Send Definition in the Marketing Cloud.
C. Enable Triggered Sends on the Lead Object in configuration.
D. Put a SOAP API in place via the Marketing Cloud API.
E. Write an Apex Trigger on the Lead Object.

Answer: B,C,E

NEW QUESTION # 117
A customer is interested in designing a solution to ensure that subscribers only receive categories of emails that they want to receive. The built-in subscription center will be used as part of the solution.
Which feature should be utilised to make this happen?

A. Profile Center
B. Send Logging
C. Publication Lists
D. Subscriber Keys

Answer: C

NEW QUESTION # 118
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