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Salesforce Marketing Cloud Connect Essentials Sample Questions (Q84-Q89):
NEW QUESTION # 84
Northern Trail Outfitters wants to send an email to one million contacts in Sales Cloud. The criteria to segment contacts include using 10+ fields to segment.
Which process should the consultant utilize for a reliable send method?
- A. Send to a Salesforce Report from Marketing Cloud using Email Studio Send Flow
- B. Import Salesforce Report through an import activity to a Salesforce Data Extension, then send to data extension using Email Studio email send
- C. Assign the one million contacts from the report to a Salesforce campaign, and use a Single Step journey with Salesforce Campaign as an entry event
- D. Query Synchronized Data Extensions using a query activity to a Salesforce Data Extension, then send via Email Studio Send Flow
Answer: B
NEW QUESTION # 85
Northern Trail Outfitters wants to set up an automation that imports a file and sends an email to the contacts when the file is dropped on the SFTP. The name of the file will change, though it will always start with thankyou_customers.
How would they set up the Import Activity to know the name of the file?
- A. Set File Naming Pattern to %%BASEFILENAME_FROM_TRIGGER%%
- B. Check the 'Use filename from Automation' checkbox
- C. Set File Naming Pattern to %%AUTOMATED_FILENAME%%
- D. Filename is automatically passed to Import Activity with File Drop Automations
Answer: A
NEW QUESTION # 86
NTO wants not only to send to their best customers, but also those most likely to buy.
What data will be helpful to send out an email which increases purchase frequency? Choose All that apply
- A. proximity to store
- B. lifetime purchase value
- C. conversion rate
- D. last purchase date
Answer: B,C,D
NEW QUESTION # 87
A consultant configured a triggered send definition in Sales Cloud for a customer using Marketing Cloud Connect, The trigger is on a Custom Object called 'Shipments' and is enabled for Triggered Sends in Setup.
Which two configuration requirements should be considered when troubleshooting? (Choose 2 answers)
- A. There is a Master Detail Relationship from Contact to Shipment.
- B. The Shipment object is on the Account Related List.
- C. An Apex Trigger is created on the Shipment object.
- D. The Shipment object requires a Lookup to Lead or Contact.
Answer: B,C
NEW QUESTION # 88
A customer wants Sales Cloud users to create and send Marketing Cloud emails.
Which two recommendations should the consultant make? Choose 2 answers
- A. Each user should have a one-to-one relationship between the Marketing Cloud user and the Sales Cloud user.
- B. Each Sales Cloud user should have a System Administrator Profile and a Role at the top of the Role Hierarchy.
- C. The consultant should enable deep linking in the Marketing Cloud Connect configuration.
- D. The consultant should enable the Create Email feature on the user Profile in Sales Cloud.
Answer: A,C
NEW QUESTION # 89
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