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Salesforce Certified Marketing Cloud Consultant Sample Questions (Q134-Q139):

NEW QUESTION # 134
Northern Trail Outfitters wants to build an abandoned cart journey which includes a Decision Split that evaluates if a customer has made a purchase after they enter the journey. Customer data is stored in a master data extension ans purchase data is stored in a second data extension.
Which two steps should they include to accomplish this journey?

A. Use Data Designer in Contact Builder to relate the two data extensions.
B. Configure activities within Automation Studio to update the purchase data.
C. Utilize Entry Data on a Decision Split within Journey Builder.
D. Create a Data Relationship in Email Studio to relate the two data extensions.

Answer: A,C

NEW QUESTION # 135
A customer has been having problems with SMS responses getting the default keyword response rather than the appropriate next keyword response.
What are two potential reasons for this unexpected response?
Choose 2 answers

A. Response contained "stop" in the message content.
B. Responses are not sent within the Conversation Window.
C. Next keyword was not specified on the outbound message.
D. Responses are not sent within 24 hours of the outbound message.

Answer: C,D

NEW QUESTION # 136
Northern Trail Outfitters receives data from their point-of-sale system every night. The file is placed on their Enhanced FTP, but there is not a consistent time or naming convention for the file.
In which two ways should they set up their automation to import the data from the file on a nightly bais? (Choose 2 answers)

A. %%BASEFILENAME_FROM_FILEDROP%%
B. %%BASEFILENAME_FROM_TRIGGER%%
C. File Drop Starting Source
D. Scheduled Starting Source

Answer: A,C

NEW QUESTION # 137
Northern Trail Outfitters wants to control what content is available to certain users and business units. They also want to control what is allowed to be edited and ensure those edited are reviewed prior to being changed.
What should be implemented to achieve these goals?

A. Integrate an outside CMS with all these permissions built in.
B. Build out an internal business governance and process to support this.
C. Set up Approval Workflow and Share setting inside Marketing Cloud.
D. Edit the Content Permissions and Restrictions by Role setting for each user.

Answer: D

NEW QUESTION # 138
Northern Trail Outfitters has configured Reply Mall Management to handle manual unsubscribe requests. However, they have received complaints from customers who are still getting marketing emails despite having sent multiple unsubscribe replies including phrases like "take me off your list" or "opt out".
How could this behavior be corrected'

A. Ensure "Common Misspellings" Is selected as one of the Reply Filters
B. Ensure the two phrases are added the "Filtered Keywords" data extension
C. Ensure the two phrases are added to a filtered keyword list
D. Ensure the DNS Record Redirect is correctly configured

Answer: A

NEW QUESTION # 139
......

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