The Marketing Automation Market Study was developed as a result of extensive primary and secondary research, qualitative analysis, and quantitative analysis of significant market segments. Business experts have also acknowledged and verified the clever information. The report's objective is to provide more details on the general market environment for Marketing Automation.
The global marketing automation market size reached USD 4.62 Billion in 2021 and is expected to register a revenue CAGR of 12.5% during the forecast period, according to the latest analysis by Emergen Research. Rising demand for personalized advertising is the key factor driving market revenue growth.
Marketing automation can be a valuable tool for personalized advertising. Personalized advertising involves targeting specific segments of the market with customized and relevant messages rather than generic, one-size-fits-all advertisements. The demand for personalized advertising has been increasing in recent days. 80% of customers are more likely to buy from a company that offers a personalized experience. Marketing automation can help businesses create and deliver personalized advertising in various ways through data collection and analysis, segmentation, personalized email marketing, and social media marketing. The rising demand for personalized advertising is boosting the revenue growth of marketing automation, as it drives sales, improves the customer experience, and helps businesses stand out in a crowded market. Personalized advertising is more effective at driving sales and conversions compared to generic advertising. By targeting specific segments of the market with relevant and personalized messages, businesses are more likely to engage their audience and convince them to act. This can lead to higher conversion rates and, in turn, increase revenue.
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Competitive Terrain:
The global Marketing Automation industry is highly consolidated owing to the presence of renowned companies operating across several international and local segments of the market. These players dominate the industry in terms of their strong geographical reach and a large number of production facilities. The companies are intensely competitive against one another and excel in their individual technological capabilities, as well as product development, innovation, and product pricing strategies.
Leading Market Players Profiled in the Report:
IBM Corporation, Cognizant, Oracle Corporation, Marketo, Inc., Salesforce, Inc., HubSpot, Inc., Teradata, SAS Institute Inc., Infusion Software, Inc., and GetResponse
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Some Key Highlights from the Report
- Small Medium Enterprises (SMEs) segment is expected to register a steady revenue growth rate over the forecast period. Marketing automation can help SMEs to streamline and automate their marketing efforts, saving time and resources that can be better spent elsewhere. It is a cost-effective solution for SMEs, as it can help them to reach their target audience more efficiently and effectively, which creates high demand for this automation solution among SMEs.
- Social media marketing segment is expected to account for a significant revenue share over the forecast period due to the increasing trend of using social media among individuals. Social media marketing automation can help businesses to automate tasks such as scheduling social media posts, monitoring social media activity, and generating social media reports. It can help businesses to deliver more targeted, personalized messages to their followers, improving the overall customer experience and increasing the chances of conversion.
- Market in North America accounted for the largest revenue share in the global marketing automation market in 2021. North America is home to a large and sophisticated market, with a high level of competition. This has led businesses to seek out ways to streamline and optimize their marketing efforts, and marketing automation has emerged as a key solution. In addition, the growing adoption of digital marketing is boosting the revenue growth of the market in this region, especially in U.S., and Canada. Marketing automation can help businesses to automate and optimize their digital marketing efforts, improving the efficiency and effectiveness of their campaigns.
Key market aspects studied in the report:
Market Scope: The report explains the scope of various commercial possibilities in the global Marketing Automation market over the upcoming years. The estimated revenue build-up over the forecast years has been included in the report. The report analyzes the key market segments and sub-segments and provides deep insights into the market to assist readers with the formulation of lucrative strategies for business expansion.
Competitive Outlook: The leading companies operating in the Marketing Automation market have been enumerated in this report. This section of the report lays emphasis on the geographical reach and production facilities of these companies. To get ahead of their rivals, the leading players are focusing more on offering products at competitive prices, according to our analysts.
Report Objective: The primary objective of this report is to provide the manufacturers, distributors, suppliers, and buyers engaged in this sector with access to a deeper and improved understanding of the global Marketing Automation market.
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Market Overview:
The report bifurcates the Marketing Automation market on the basis of different product types, applications, end-user industries, and key regions of the world where the market has already established its presence. The report accurately offers insights into the supply-demand ratio and production and consumption volume of each segment.
Segments Covered in this report are:
- Component method Outlook (Revenue, USD Billion; 2019-2030)
- Software
- Service
- Deployment Outlook (Revenue, USD Billion; 2019-2030)
- Cloud
- On-Premises
- Organization Size Outlook (Revenue, USD Billion; 2019-2030)
- Large Enterprises
- Small Medium Enterprises
Regional Outlook:
- North America (the U.S., Canada, Mexico)
- Europe (the U.K., Germany, France, Italy)
- Asia Pacific (India, China, Japan, Korea)
- Latin America (Brazil, Argentina, Ecuador, Chile)
- Middle East Africa (Egypt, Turkey, Saudi Arabia, Iran)
Key reasons to buy the Global Marketing Automation Market report:
- The latest report comprehensively studies the global Marketing Automation market size and provides useful inference on numerous aspects of the market, such as the current business trends, market share, product offerings, and product share.
- The report offers an insightful analysis of the regional outlook of the market.
- It offers a detailed account of the end-use applications of the products services offered by this industry.
- The report holistically covers the latest developments taking place in this industry. Therefore, it lists the most effective business strategies implemented by the market rivals for ideal business expansion.
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