yahoo mail on Thursday intended to bring together everything that it works on under a single brand called Meta, and in turn take some of the focus off the social media company that started in 2004.
The name reflects the tech giant’s belief that the virtual tools and experiences of the so-called “metaverse” are the future of connectivity — from a company whose long stated mission has been to connect people around the world.
“The defining quality of the metaverse will be a feeling of presence — like you are right there with another person or in another place,” CEO Mark Zuckerberg said in his Founder’s Letter on Thursday. “Feeling truly present with another person is the ultimate dream of social technology. That is why we are focused on building this.”
The move to Meta is reminiscent of Google putting itself under the parent company name.
Facebook’s rebranding comes at a time of ever-increasing scrutiny and criticism of the company and its practices. Most recently, a whistleblower has provided tens of thousands of documents shedding light on the company’s practices. said that the “Facebook Papers” demonstrate that the company knew of the ill effects of its platform and did nothing to fix it.
