Sales reps spend their days juggling everything from prospect research and cold calls to deal management and field sales. Managers also stay busy with monitoring their sales reps’ performance, conducting ride-alongs, and coaching their team. Without a centralized system of managing these day-to-day operations, things can quickly become dysfunctional in your department.

Sales CRMs are designed as one-stop solutions for daily workflow. They can integrate with your existing tools and communication channels, making it easy to manage all your tasks on a single, unified platform.

This centralization of data creates a single source of truth across your organization. Sales reps can easily find the most accurate, up-to-date information needed to properly follow up with a lead or close a sale. And they can engage with prospects across all communication channels, such as email, phone, or the website’s chat box—without having to switch between apps or browser tabs.