They approached two VC companies, Sequoia and Kleiner Perkins. Both companies were impressed with the idea, and were ready to fund Google. However, because they did not want to give up control, the Google guys demanded that both companies invest jointly in Google.
In Wall Street, two major VC companies would hardly consent to a joint investment in a fledgling firm owned by a couple of unrelenting youngsters. However, due to the inherent attractiveness and workability of their idea, and through help from some of their contacts, the Google guys pulled off a turkana human google that was unheard of. They got the two companies to invest $25 million each, and they still retained full control of Google. The only condition that the two VC's placed was to hire an experienced industry person to manage their business. The Google guys agreed, hoping that they could push such an appointment to as late a date as possible.
As Google progressed, several improvements came up. The now famous Google Doodle - an image that appears in the Google homepage to signify an important event or to honour a person - started out as a signal to employees that Brin and Page were away. When Brin and Page went to a party called Burning Man, they left an image of a burning man in the homepage to signal to employees that they were away. After this, they experimented with replacing the two O's of Google with Halloween pumpkins, to signify the festival of Halloween. It was an instant hit with Google's users. Since then, the logo is often decorated with a doodle to signify or honour important occasions/landmarks/persons.
Google started recruiting people for specific roles. There was an employee dedicated to making doodles, and another to polishing and improving user design. Significantly, they recruited Dr.Jim Reese of Harvard to manage operations. His responsibility was to ensure that Google's burgeoning hardware requirements were consistently met. Since Google saves a lot of money by buying cheap computers and assembling them themselves, it was important that they be maintained, monitored and managed properly. To ensure reliability, Dr.Reeves spread data over several computers, managed them all from a central system, and used redundancy to insure the company against system crashes. By minimizing hardware costs, and using free to use Linux based operating systems over expensive ones like Windows, Google had earned for itself a major cost advantage.
