Do you want a website built for you or a website redesign? Great, now look at the digital marketing agency website. Did they demonstrate their credibility when building their own site? Are they capable of building a website for you? What if you’re looking for updated graphic designs to accompany your brand. Does the marketing agency you’re looking at even offer graphic design? And if they do, do you like what you see?

Choose a digital marketing agency that practices what they preach. If you like what you see, find out if they can do the same sort of marketing for you as well.

Who Are the Team Members?

You want to work with a marketing agency that is staffed by people who will help you meet those goals and objectives we talked about earlier. A good digital agency will have hired experts in the field that you can trust with your digital marketing goals.

You should start by looking at the agency’s website to find out more about their team members:

• What is each member’s expertise?
• What type of background do they have in their subfield and within the digital marketing field as a whole?
• Does the website even have a team members page?

If you’re having trouble finding out who is a part of the marketing agency’s team, LinkedIn is a reliable source to check. Note that it is possible that some of the agency’s employees may not be on LinkedIn, but it is still a fine resource to use.

If you have any questions about the agency’s employees, always ask during your initial consultation. You want to ensure that your objectives align with the team members’ specialties, so if you have any doubts, it’s important to ask what the team is all about.

Don’t forget: Behind every marketing strategy and best practice, there is a team of people who are creating what you need. A large part of answering how to choose a digital marketing agency is by choosing the people you want to work with.

What Are Others Saying?

Another excellent tactic on how to choose a digital marketing agency is by learning what past and/or current clients are saying about that digital marketing agency. Before working with an agency, you should look at client testimonials and reviews. These reviews can be dependable resources, particularly if the agency’s clients have similar objectives to those of your business.