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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q40-Q45):
NEW QUESTION # 40
A marketer needs to ensure that customers on a list want to be email subscribers.
Additionally, the marketer wants of to minimize the number of invalid email addresses on the
list, and add a level of security when using Web Collect functionality. What is the optimal way
to accomplish this task?
- A. Create a double opt-in campaign that requires subscribers to confirm their email address by
clicking a link in an email they receive after subscribing via Web Collect. - B. Add new subscribers to an automated engagement campaign, and then send a series
of welcome emails based on their opens and clicks. - C. Configure to return an error message for any email address that does not conform to
standard conventions. - D. Send a welcome email to subscribers within 24 hours that includes a link to the website, a link
to the terms and conditions page, and a customer service number.
Answer: C
NEW QUESTION # 41
Northern Trail Outfitters (NTO) wants to ensure its emails are meeting subscriber expectations and enticing engagement.
Which two best practices should NTO employ when sending email? Choose 2 answers
- A. Send generic content to appeal to all audiences.
- B. Send multiple emails a day to keep the brand top of mind.
- C. Set cadence expectations up front with subscribers.
- D. Use subscriber data to dynamically populate email content.
Answer: A,D
NEW QUESTION # 42
A marketer wants to overwrite the data in a data extension on a daily basis
using Automation Studio. What can the marketer do to accomplish this task?
- A. Create an Import Activity to use in a workflow in Automation Studio.
- B. Create an import using the Import Wizard in Automation Studio.
- C. Create an import using the Import Wizard in the Email Application.
- D. Create an Import Activity and execute it manually.
Answer: A
NEW QUESTION # 43
Northern Trail Outfitters wants multiple business units to access the same data extension within its Enterprise
2.0 account.
Where should the data extension reside to achieve this goal?
- A. In the Synchronized Data Extensions folder
- B. In the Data Extensions folder with sharing enabled
- C. In the Shared Data Extensions folder
Answer: B
NEW QUESTION # 44
Which one in NOT an offline tactic for capture email addresses?
- A. Inbound Sales calls
- B. Acquisition associated with a receipt or ticket delivery
- C. Surveys at the counter
- D. Request email during checkout
- E. Acquiring email for loyalty programs in store
Answer: C
NEW QUESTION # 45
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