Green Tech, Clean Growth: How MarTech Is Powering Sustainable Marketing

Explore how MarTech supports sustainable marketing, merging green tech and clean growth to drive eco-conscious strategies and responsible brand impact.

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It shouldn’t be so hard to find MarTech that’s actually “zero-copy”

Learn how to spot real zero-copy MarTech tools and avoid misleading vendor claims that can cost time, money, and trust.

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MarTech Interview with Matt Tipperreiter, Sr. Product Strategy Director at Experian

Matt Tipperreiter shares how Experian’s Offline Graph powers identity resolution, insights, and privacy-first marketing at scale.

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Generative Engine Optimization (GEO) — Its Transformative Impact on Brands

Generative Engine Optimization shifts control from clicks to narrative. GEO isn’t a trend but the new frontline of digital relevance.

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The Ethics of Martech: Balancing Personalization and Privacy

The digital-first environment necessitates Martech as a fundamental tool that businesses need to create personalized customer experiences. The evolution of advanced data collection raises both privacy protection challenges and business ethics concerns for marketers.

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